There are so many ways on how an individual can become wealthy, but one Brazilian entrepreneur created his own success story by investing in the sports marketing industry. Jose Hawilla was a former sports broadcaster who worked hard to become a successful businessman. Jose is most well-known as the founder of the Traffic Group, and through his hard work, the company became Brazil’s premier sports broadcaster, marketer, and advertiser. Since the company’s establishment in the 1970s, Hawilla keeps on acquiring small firms who are also active in the same line of business, and through the years, the Traffic Group transformed into an unbeatable conglomerate of sports marketer. The company is also operating on a multinational level, as the Traffic Group have an active partnership and acquisition with other broadcasting networks around the globe.
Jose Hawilla has been using his company’s influence to be the sole distributor and marketer of international sporting events. He feels grateful every time people are showing interest in sports because they see the advertisements posted by the Traffic Group. He is hoping that one day, the Traffic Group will influence the Brazilian youth to enter the sporting arena and become future athletes that will bring pride back to Brazil.
What happens when an international sporting event is taking place somewhere around the planet is that Jose Hawilla would speak with the official broadcaster of the event and will be asking for their permission for the sports to be broadcasted back in Brazil. Most of the time, there will be some fees associated with his request, but his total revenue and profit from these events eclipse the expenses. Check out wikipedia.org for more.
One of the most memorable involvements of the Traffic Group was when the FIFA World Cup and the 2016 Olympics were held in Brazil. The Traffic Group became so busy during these events, and Jose Hawilla had to promote the games locally and internationally to gather tourists. Overall, the Traffic Group managed to succeed with their plan, as millions of people all over the world flocked to Brazil to watch the opening and closing ceremonies of the two largest sporting events in the world.