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Category: Women in Business

Whitney Wolfe, The Lady With A Vision

Whitney Wolfe, The Lady With A Vision

Whitney Wolfe is an entrepreneur, the CEO, and founder of Bumble. She is also a co-founder of a dating app known as Tinder. She was born in the year 1989 to her parents Michael Wolfe who is a property developer and her mother Kelly Wolfe. Her entrepreneur journey began when she was 19 years old. At the age of 19, she was selling tote bags made out of bamboo and the proceeds would go to the areas affected by the oil spill. She attended the Southern Methodist University where she pursued international studies. Her passion for marketing led her to create the Bumble app in December 2014.

Bumble app is a dating application that gives women more freedom and more control, unlike the traditional dating applications. The Bumble app is among the leading dating applications across the world. With the current success of the Bumble app, Whitney Wolfe is launching new vertical applications like Bumble BFF and Bumble Biz. Bumble BFF and Bumble Bizz are applications that help people find friends. Whitney Wolfe has received various awards over the years for the success of her company and dating application. She has been named by Forbes as one of the top 30 women under 30 to achieve great success in the tech industry.

Follow Whitney Wolfe on Instagram

Apart from her success as an entrepreneur, she is also married to the love of her life. Her husband Michael Herd is a restaurateur and is also involved in the oil and gas business. It was not until 2017 when they officially became a Mr. and Mrs. Michael Herd. Their wedding ceremony was beautiful and breathtaking and a true Italian themed wedding. The wedding took place in Italy. According to Whitney, the rain in Italy signifies fresh beginnings, a pure marriage, cleansing, and a wet knot, which can never be untied.

According to Whitney Wolfe, creating and building a company like Bumble takes a lot of commitment and hard work and focus on the ultimate purpose of your vision. Upon the creation of Bumble, Whitney Wolfe wanted the app to match its original creation plan. Like mentioned earlier, the Bumble app’s main vision and primary purpose is to give women an empowering connection when it comes to love, business, and life. The same applies with the vertical applications of the Bumble app. The vertical applications Bumble BFF and Bumble Biz help people acquire friends and business opportunities that can help take their entrepreneur ideas to the next level.


Doe Deere Article #8

Doe Deere Article #8

Fashion and cosmetics go hand-to-hand to some degree because cosmetics are an extension of fashion. Being able to enhance your appearance has its benefits, but all cosmetics aren’t created the same. There are good cosmetic brands and there are the not so good cosmetic brands. Some are expensive and others are frugal. This is one of the most diverse industries on planet earth and some of the biggest names in mainstream society can be found here. Revlon, Maybelline, Almay and Covergirl are just a few. On the other hand, the up-and-coming Lime Crime brand has taken over the limelight.


Lime Crime was founded by fashion designer Doe Deere. This Russian-born woman has single-handedly revolutionized the game for the better. No longer will consumers have to choose from the same bland colors because this brand is full of dynamic colorful blends. These blends come in amazing titles such as:


  • Black Velvet


  • Cement (gray)


  • Alien (neon Green)


  • Wicked (blood red)


  • Red Velvet


  • Pink Velvet


  • Pansy (vivid Purple)


  • Shroom


  • Suedeberry


  • Cshmere (dull pink)


  • Beet-It (deep berry pink)


  • And many others



Doe Deere has also implemented health strategies into the products because they’re vegan. In addition to that, the products are animal cruelty-free. This exclusive brand is high-quality, and it has captured the attention of the masses. Lime Crime’s Instagram account has over 3 million followers. Deere uses these platforms for promoting the products and for getting good feedback. Thanks to her solid education in marketing, this technique has paid-off in huge dividends. She has always seem to have had an entrepreneurial spirit. When she was only 13, she sold novelty products to her Russian friends. This entrepreneurial spirit has carried over into her adult life with succession. Lime Crime was birthed in 2008, and it has been getting stronger by the day. Its liquid-matte lipsticks are game changers in a sense because they glide on smooth, they are long-lasting, and they look fantastic. There has been many hours of brainstorming that has gone into each and every product. This includes eyeliner, lip gloss, lip topper, glitter, hair dye, eye-shadow palettes, loose pigments and nail polish. The options are nearly endless. Learn more:


Doe Deere has become an American icon to some degree. Though she is still fairly young, her impact on society is immense. Lime Crime has garnered plenty of attention thanks to its cult-like vibe, and its beat will not stop in 2018.

Helane Morrison and Her Great Law Skills

Helane Morrison and Her Great Law Skills

Helane Morrison is currently the Chief Compliance Office, Managing Director and also the General Counsel of a company that is known as Hall Capital Partners. This company is one of the most successful investment companies that is located in California and it is also run by all women. Morrison has been a part of their team since 2007. Before she started here, she worked for Securities and Exchange Commission as the head of their San Francisco office. Her responsibilities here included fraud litigation, securities law enforcement and also the regulatory issues that are in the Northern part of California as well as five different states that are in the Northwest region.


Morrison represented her company in different legal issues as well as business relations. She also represented them in financial communities and government agencies. The fraud cases that she dealt with while here involved different top executives from many different top companies. These companies included Hewlett-Packard, Google, NextCard Inc., HBO and many more. While here she also made sure that she exposed the deceptive sale of securities that weren’t really true by American Amicable. American Amicable is an insurance company and they provide their services to over 50,000 different military members.


Morrison graduated from Northwestern University, which is located in Chicago. She received her Bachelors of Science in Journalism from this University. She also went to the University of California at Berkeley, School of Law, where she received her J.D.. While attending law school, she was the editor-in-chief of the California Law Review. She started out her law career as a law clerk of the US Court of Appeals. After she was ready to move on, she she worked for the Supreme Court Justice and later joined a law firm where she was promoted to partner in 1991.


Morrison is not only very hardworking, she is also assertive and very sharp. She has made a large impression in the compliance field. Every investment that is made, Morrison insists that it is not only solid but also completely ethical. Where Morrison currently is working, her and her co-workers all work hard to ensure that every firm, mutual fund and every financial advisor that the firm chooses is sure to go through an investigation before they are able to be trusted with clients. If something is suspected, Morrison and her team will be sure to enforce a disciplinary action. This will involve a correction practice which will then lead to pressing criminal charges.