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How Doe Deere Stays Relevant

How Doe Deere Stays Relevant

In the business world there are more than a few cosmetic leaders that are trying to do what Doe Deere has been doing quite well. Mary Kay and Cover Girl produces millions on makeup campaigns. Doe Deere, by contrast, is spending less money and putting forth more time. She is staying relevant, and it all comes down to her desire to make people take notice of Lime Crime. This isn’t the hardest thing to do if you stay connected with your fans. She launched Lime Crime in 2008 through an eBay account, and she has been pushing the brand forward ever since.

The thing that has made the Lime Crime brand hot is her CEO strategy that does not really seem like a CEO strategy at all. Doe Deere is keeping her brand strong by doing something very interesting with her business. She is concentrating on the marketing through social media. She is taking input from the admirers. Everyone has not been doing this when they get into the Chief Executive Officer chair. So many people get to the top and bark down orders at everyone that is under their command. Doe Deere has realized that it is vital to have a two-way communication street with her employees. She wants input. There is a strong belief that she will be able to build a better brand if she truly takes notice of what the rest of the world is doing.

Doe Deere believes that she is the one that is going to have a hand in making sure that all parts of her organization are running smoothly. She does not take this mission to provide guidance lightly. She knows exactly what she wants to do, and she is making sure that she creates a business world that is filled with employees that are not scared to voice their opinions. Doe Deere also wants to have some employees in place that are going to be interested in building a better company. That is her constant goal when it comes to the Lime Crime cosmetics.

She brings forth the colorful makeup that does not look like anything else that the other mainstream companies are conjuring up. This is what helps her stay successful. Her unique spin on the cosmetics makes her relevant. She is big on following trends in social media, but lately she appears to have been creating her own trends.

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Kate Hudson’s Fabletics Is Taking Over The Athletic Apparel Market

Kate Hudson’s Fabletics Is Taking Over The Athletic Apparel Market

Launched in 2013, Fabletics is Kate Hudson’s brand of athletic apparel. On the brand’s website, you can find what seems like hundreds of sports bras, leggings and jogging pants in numerous colors, shapes and styles. Additionally, the store offers casual apparel items like jersey dresses made with sweat-resistant fabrics, cute pullover sweaters to lounge around in and highly fashionable gym bags.


Hudson launched the company amidst the rise of the “athleisure” trend. For the last five or so years, women have felt more and more comfortable incorporating athletic apparel items like leggings and slouchy sweatshirts into everyday outfits. Before launching Fabletics, Hudson had been a fan of the trend herself. Her Instagram page, which has millions of followers, features photos of her wearing cute athletic gear while working out and lounging around.


When Fabletics was officially launched, the brand existed exclusively online. Like with any online store, customers can browse the selection of items, add them to a shopping cart and make a purchase. However, Fabletics also offers a VIP membership program. Customers can sign up to become members by filling out a survey about their fashion tastes as well as the workouts that they like to perform. Then, each month, Fabletics selects a full workout outfit for the VIP member and ships it to their door. The monthly fee is $49.95.


For bloggers Joanie and Heather, the deal was irresistible. Many other athletic apparel brands charge $50 for a pair of leggings while Fabletics provides a full outfit for practically the same price. Plus, since the ladies have busy schedules, they loved the convenience of having Fabletics choose the outfit for them.


Blogger Teri Hutcheon loved the fit of the clothes. She noticed that the sports bras and leggings seem to hug the body in all the right places. After washing her Fabletics pieces a few times, she was pleased to report that the fabrics still hold up and that the colors don’t fade.


Like Joanie, Heather and Teri, millions of women are delighted to receive a full outfit in their mailbox each month. This business model has brought the company much revenue. To further the company’s success, Hudson launched several brick-and-mortar Fabletics stores to act as “reverse showrooms” that encourage customers to join the membership program. Instead of solely trying to get customers to buy items in the store, Hudson strives to get customers to become members once they see the clothes in person.


This “reverse showroom” strategy has certainly paid off. About 25 percent of customers who walk into a Fabletics store become VIP members. Today, the company is worth $250 million.