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Lori Senecal- Global CEO at CP+B

Lori Senecal- Global CEO at CP+B

Lori Senecal is the Global Chief Executive Officer of Crispin Porter and Bogusky commonly known as CP+B. The company is an advertising agency that opened shop in Beijing last year. Since joining the firm, Lori has used her strong leadership skills to oversee the company’s growth and global expansion.

Lori’s Personal Life

Lori lives in the busy streets of New York City. She is an active social media personality with a following of 3970 on Twitter. Apart from being an active social media user, Lori is also interactive on her Tumblr page, and on crunchbase. Her interest lies in politics, business, entrepreneurship, technology and photography.

Lori is the youngest child among her siblings and used this to her advantage by dreaming big and making bold moves. This boldness helped to shape her into becoming a successful woman leader in the business industry. Her other siblings were very talented, so, she had to form her own identity which assisted her to accomplish the good things in life.

Lori’s Recognition and Awards

Before earning the prestigious title of global CEO for CP+B, Lori was McCann Erickson’s President in the New York office. Prior to that, she was named the President and CEO of MDC Partner Network in 2014. Her primary focus at MDC was providing innovative and strategic ideas to agencies. In 2013, Lori was honored with a Quantum Leap Award for innovation and leadership at the AWNY Game Changer Awards.

Lori Senecal banked a total compensation of $1,883,628 while at MDC Partner Network. Out of this total amount, $1,000,000 was received as salary, $750,000 as bonus, and other types of compensation amounted to $133,628.

CP+B Operations In Beijing

CP+B opened an office in Beijing to collaborate with American Airlines and Infiniti. In Beijing, CP+B will collaborate with the global team in the LA office to provide Infiniti with creative and strategic direction. For American Airlines, on the other hand, CP+B will work side by side with the team in Colorado by providing innovative and local insights for the Chinese target audience. The office in Beijing is run by a general manager Bamboo Ye who also serves as an executive creative director. Bamboo Ye manages eighteen employees and has support from the business director, creative director, and strategy director.

Lori’s advice to people who want to venture into business is to follow their instincts. Potential business people need to adhere to that if they want their career, brands or businesses to grow.

Check out her website: