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Day: April 19, 2017

Lori Senecal- Global CEO at CP+B

Lori Senecal- Global CEO at CP+B

Lori Senecal is the Global Chief Executive Officer of Crispin Porter and Bogusky commonly known as CP+B. The company is an advertising agency that opened shop in Beijing last year. Since joining the firm, Lori has used her strong leadership skills to oversee the company’s growth and global expansion.

Lori’s Personal Life

Lori lives in the busy streets of New York City. She is an active social media personality with a following of 3970 on Twitter. Apart from being an active social media user, Lori is also interactive on her Tumblr page, and on crunchbase. Her interest lies in politics, business, entrepreneurship, technology and photography.

Lori is the youngest child among her siblings and used this to her advantage by dreaming big and making bold moves. This boldness helped to shape her into becoming a successful woman leader in the business industry. Her other siblings were very talented, so, she had to form her own identity which assisted her to accomplish the good things in life.

Lori’s Recognition and Awards

Before earning the prestigious title of global CEO for CP+B, Lori was McCann Erickson’s President in the New York office. Prior to that, she was named the President and CEO of MDC Partner Network in 2014. Her primary focus at MDC was providing innovative and strategic ideas to agencies. In 2013, Lori was honored with a Quantum Leap Award for innovation and leadership at the AWNY Game Changer Awards.

Lori Senecal banked a total compensation of $1,883,628 while at MDC Partner Network. Out of this total amount, $1,000,000 was received as salary, $750,000 as bonus, and other types of compensation amounted to $133,628.

CP+B Operations In Beijing

CP+B opened an office in Beijing to collaborate with American Airlines and Infiniti. In Beijing, CP+B will collaborate with the global team in the LA office to provide Infiniti with creative and strategic direction. For American Airlines, on the other hand, CP+B will work side by side with the team in Colorado by providing innovative and local insights for the Chinese target audience. The office in Beijing is run by a general manager Bamboo Ye who also serves as an executive creative director. Bamboo Ye manages eighteen employees and has support from the business director, creative director, and strategy director.

Lori’s advice to people who want to venture into business is to follow their instincts. Potential business people need to adhere to that if they want their career, brands or businesses to grow.

Check out her website:

How Roberto Santiago Has Reshaped and Brought Leisure to Joao Pessoa

How Roberto Santiago Has Reshaped and Brought Leisure to Joao Pessoa

Roberto Santiago is a decorated entrepreneur and investor in Brazil. He is the founder of the Manaira mall and Mangeira shopping mall. The 58-year-old started his entrepreneurship career at Café Santa Rosa. He later founded an innovative firm that created decorative and utilitarian objects. He is regarded one of the most prosperous and intelligent businesspeople in Brazil. Apart from entrepreneurship, Roberto Santiago is also a sportsperson. He has been a kart and motocross champion.

Roberto Santiago attended a traditional institute, Pio X-Marist College. He later graduated with a bachelor’s degree in business management from the University Center of Joao Pessoa. Having served in the decoration and utilitarian firm, Santiago gained lots of experience that enabled him to launch Roberto Santiago Manaira shopping mall. The mall, which is the largest in Joao Pessoa, has an extensive array of leisure, fun and comfort facilities for the customers. Read more about the mall on

The State of the Art Roberto Santiago Manaira Shopping Mall

The mall has been receiving headlines for its spectacular outlook. The mall offers breathtaking beaches, rich cuisine, unmatched sunset views and excellent hospitality. The mall is highly recognized for the fun and entertainment if offers. Individuals who visit the mall describe the experience as comfortable, joyful and calm.

Domus Hall

The Domus Hall in the Roberto Santiago Manaira Shopping Mall is one of the largest and beautiful concert halls in Joao Pessoa. The facility is air-conditioned and fitted with modern acoustic sound equipment, and it holds cultural events, concerts, art fairs, and festivals. It can host 4,000 seated people and over 10,000 standing individuals. Since the launch of the Domus Hall in 2009, it has attracted a significant number of artists and great song composers. The Hall also offers a space for activities such as weddings, graduation, presentations, fairs and private events.

Gastronome Space

Roberto Santiago Manaira Shopping Mall has a gourmet space, which offers a perfect for people who enjoy having peaceful moments with their families. Space has steak and hamburger centers, which serve delicious meals. Additionally, the gastronome space has a food court that offers diverse food tastes.

Fun and Entertainment

Manaira Shopping Mall has a movie theater, where individuals watch the latest releases. The movie theater is designed with 3D features. Moreover, the mall presents an electronically powered amusement park with different game stations and other games including bowling alleys.


If you are looking for a facility where you can have fun, and spend your weekend joyfully, Manaira Shopping Mall will offer you all that you need. Visiting Roberto Santiago Manaira shopping mall does not only bring out a shopping experience but also a full cultural experience.

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